Majority Have Not Heard of Podcasting

In a recent poll taken by Fox News they asked if people knew what podcasting was. They gave people five options. Here are the responses as of 6/29/05:

A form of fishing: 1%
Never heard of it: 52%
I've heard the term, not sure what it is: 7%
Information downloaded onto playing/recording device: 37%
None of the above: 3%

Meanwhile, in today's WSJ, the ability to download podcasts onto the hew iPod device was on the front page.

I feel that podcasting is just another delivery mechanism for communication. Sure, candidates and causes should use everything possible to spread their messages and podcasting will continue to grow both in awareness and use.